Raymond Loewy: Streamline Life

Exhibition-IN

Curator
Christophe Bailleux
Frédérique Bompuis
Scenography
ILIôM
Site
Office du Tourisme
16 avenue de la Libération
Date
From 12/03/2015
To 12/04/2015
Hours
everyday
10:00 – 19:00
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Raymond Loewy: Streamline Life

The exhibition offers a fresh look at the character of Raymond Loewy through images and documents from the archives. It covers several fields or themes dear to the designer and revealing his passions, from an angle that mixes of genres, fiction and reality, communication and privacy, public image and personal representation, elements that were probably inherent in Loewy's own personality. The documents that can be seen in the exhibition include photos and films from the archives, including some original semi-autobiographical films (home movies) dealing with themes developed in the exhibition, mixing private and public items such as unique models of cars that personally belonged to the designer, his private residences in the United States and in France, original graphic documents accompanied by technical notes, recordings of images of the auctioning of the archives of the Raymond Loewy Associates studio, original books and press publications presenting images in context, images from public archives (television programmes, interviews), etc. All of which will be accompanied by texts and captions explaining the role of the image in the designer's communication strategy.