la(ma) nouvelle 
boîte à outils

Starting with the new language and components (typeface, pictograms) designed for the Cité du design’s new visual identity, the students were invited to create messages outside the scope of a conventional graphic charter.

Toan Vu-Huu
A graphic designer and art director born in Germany, Toan Vu-Huu studied applied arts before moving to Paris, where he joined Ruedi Baur et Associés’ Atelier Intégral. In 2008, with André Baldinger he co-founded the atelier baldinger·vu-huu, which created the town of Chaumont’s new visual identity and typeface in 2023. Encompassing visual identity, publishing, signage, museography, posters and typeface design, his work regularly wins awards and is exhibited and published internationally. Since 2024, he has been developing his projects under the name studio vu-huu.