Given that objects or solutions are produced, design must be considered as a resource that will help in the future of industry. Working with a designer depends not on the size of the company but on the desire to generate sensitive responses that are surprisingly pertinent and in tune with our times and subconscious expectations. The industrial designer is guided by an ethical contract: a product is there to provide us with a service not a disservice. A lasting relationship is then established between the object, the brand and the user.
J. on - L’urbain
Moustache Bikes Design Team, 2023
To encourage people to use bikes, it is essential to add new functions. In this electric bike made of hydroformed aluminium made by Moustache Bikes, a new configuration with automatic gear changing has been developed to achieve a high level of simplicity and smooth operation. Pedalling becomes a soothing pleasure.
Minimal Editions Undyed - Tente dôme MT900
Decathlon Forclaz Design Team, 2022
Dyeing is a significant source of CO2 emissions. To reduce its environmental impact, this aluminium and polyplastic tent by Decathlon uses 95% less dye. The result is natural white colours, like a symbol for new actions for the environment in the midst of nature. The tent also has a longer lifespan thanks to a bedroom and double roof available as spare parts.
Up Data Solar
EDF Pulse Design, 2022
This decentralised server, developed as part of a the EDF Pulse Design programme, is designed using photovoltaic panels, electric vehicle batteries and recycled microcomputers. It is energy self-sufficient and can be used to host a website, store personal data locally or power a relay antenna.
Frédéric Beuvry
Director Industrial Design and UI/UX at Schneider Electric since 2010, Frédéric Beuvry works on the group’s overall design strategy. He is developing the brand identity and works on product ergonomics, coordinating the work of 70 designers and 7 international studios. Previously, he revitalised the domestic appliance brands of the Merloni group and was in charge of industrial design at SEB for 10 years.
While he was there, he initiated brand distinction thanks to collaborations with renowned designers like Jasper Morrison and the Bouroullec brothers. He is passionate about making design a part of corporate culture and plays an active part in educational initiatives, at Ésad Saint-Étienne or at the Colloque International Art et Recherche conference organised by the École Nationale Supérieure d’Architecture de Paris-Belleville.
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